Anime Stuffed
Sunday, December 20th, 2009Anime Stuffed

How many movies and television came to dominate the toy market
It is impossible to ignore how market toys today has come to be governed by films and television shows. According to figures Action for bicycles, Soft Toys to dress clothes, the vast majority of children's toys and games online these days are related to players as Darth Vader, Jack Sparrow, or Dora the Explorer. And if existing toy lines want to compete, there is only one thing for it – make their own movie! Transformers, Bratz, and the Masters of the Universe are all lines of toys that have received treatment for a movie star, with more to come. But when the relationship between toys and movies to begin, and how did it get so big?
A brief history of movie merchandising
The first notable production of a toy based on a film is always very popular and instantly recognizable in the world today. In 1928, Walt Disney created the character Mickey Mouse, which was an instant success on the silver screen. Two years later, the first doll in plush Mickey Mouse are on sale with equal success-in that lasted more than eighty years. From Snow White, the toy lines have been successful produced to accompany the feature films of Disney. Other producers of popular cartoons followed suit, licensing toys and other goods to cash in on the popularity of their characters.
In 1952, Mr. Potato Head became the first toy to be advertised on television, bringing in over four million dollars in its first year on the market. Mr Potato Head would later experience a revival after his appearances in Disney movies Toy Story, which rejuvenated sales for several classic toy lines. These days, Mr. Potato Head continues to follow the trends of film and can be purchased with Darth Vader and Spiderman held, among others.
In the 1960s, a line of dolls were manufactured, based on TV View American lieutenant. Called GI Joe, this range of figures were instantly successful in the United States, and are still popular here and in other parts of the world to date. Other films and television series, including Batman and James Bond, had great success with spin-off merchandising for children.
The explosion of toys and movie tie-ins
But the relationship between cinema and the toy was taken at a level entirely new in 1977 with the film Star Wars. Creator of the film and its director, George Lucas, finely realized that the heroes, villains, monsters and spaceships that populate the film lend themselves effortlessly to the toy market. Range of Kenner Star Wars figure and toys came to dominate the industry toy for years to come, and the original shipments of merchandise from Star Wars are now highly prized collectibles, which can be very expensive.
Toys start starring in their own movies
The massive success of Star Wars toys, toy manufacturers showed how point television and film could be placed on the market in toys for children (and parents). The 1980s saw an explosion in this style merchandising of toys, especially in the world of television. In the early 80s, He-Man and the Masters of the Universe became a series of cartoons first to be based on a toy line, rather than in the other direction. This technique led to huge sales of these toys, and led to an avalanche of toy-related television programs and movies based on toy lines, including Care Bears, My Little Pony and Thundercats. In 1987, He-Man got his own movie, called Masters of the Universe with Dolph Lundgren portraying the plastic figurine.
This was the beginning of a trend that would lead to the hit movie Transformers in 2007, the biggest film so far to be entirely based on a range of toys. Another Masters of The Universe movie is in production with a larger budget than the original and the benefits of modern special effects. The advent the CGI, it is much easier for filmmakers to recreate the world of toys on the big screen and much loved toy lines like Thundercats and GI Joe has films in the early stages of development.
Ins Film and tie toys are here to stay
Some may argue that Such collaborations are cynically exploiting the "I want syndrome" in the modern child. But it may also mean that the relationship between films and toys encourages imagination, storytelling, and creative development of children. After all, once the movie ended, the children can continue the adventure home, to decide for themselves how the story goes.
thetoyshop.com is the online toy store for The Entertainer, one of the UK’s biggest toy retailers. They offer a wide range of action figures, toys and games based on popular TV shows and movies, including Transformers, Bratz, Star Wars, Ben 10 and Doctor Who.
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